Kia has partnered with ECB to become the official car of England women’s cricket.
The historic deal represents the first ever standalone commercial arrangement for the England women’s team and in signing the agreement Kia has become the first ever official England women’s cricket partner.
Clare Connor, ECB’s Head of Women's Cricket, added: “This is a historic step for England women’s cricket and I am thrilled to be embarking on this new partnership with Kia.
“Major global brands want to be associated with winners, and it is fantastic that the team’s outstanding performances on the field and growing media profile have enabled the England women’s cricket to earn their first-ever standalone commercial deal. This is a significant breakthrough for both women’s cricket and women’s sport as a whole, and I’m sure our commercial team will be working closely with Kia to help them achieve maximum exposure for their brand.”
Paul Philpott, President and CEO of Kia Motors (UK) Ltd, commented: “We are delighted to be a major partner of England women’s cricket. Supporting the hugely successful England women’s team is the next evolution for Kia in cricket.”
In 2016 Kia sponsored the first ever Women's Cricket Super League which was won by Southern Vipers.