England Test Cricket
LV= is the Official Title Partner of England Men's and Women's Test cricket. As part of this three-year deal, the LV= Insurance Test Series will launch from summer 2021.
LV= Insurance County Championship
LV= is also returning as the Official Title Partner of the County Championship, having previously been associated with the competition between 2002-2015. With this three-year deal, the first-class county cricket competitions will become known as the LV= Insurance County Championship from April 2021.
#Funds4Runs
We’ve teamed up with LV= to create the #Funds4Runs community fund. #Funds4Runs is a £1million community fund created to financially support areas of the recreational game that have been impacted by COVID-19.
LV= has a long heritage in cricket, extending back to 2002, when it was the title partner of the County Championship for 14 years across three separate periods: 2002-05 (Frizzell County Championship), 2006 (Liverpool Victoria County Championship) and 2007-15 (LV= County Championship).
As of 2021 they're back on board, with LV= General Insurance becoming the Official Title Partner of the County Championship, with the competition now known as the LV= Insurance County Championship.
As well as County Cricket, they will also be Official Title Partner of Men’s and Women’s Test cricket, with the first LV= Test Series set to take place in summer 2021.
Cricket has suffered through the financial and community impacts of COVID-19, and last year we teamed up with LV= General Insurance to create the #Funds4Runs community fund – a £1million fund created to financially support areas of the recreational game that have been impacted by COVID-19. This includes children from deprived backgrounds, diverse communities, disability groups and women’s and girls’ sections.
For more information about LV= and its partnership with the ECB, visit www.lv.com/gi/cricket
