From May 2017, NatWest will be the ECB’s principal partner – an agreement that will play a key role in helping to grow the game.
The partnership builds on 35 years of collaboration and sees NatWest enhance its support of cricket at all levels.
Under the partnership NatWest will support efforts to drive participation with amateur clubs and leagues and strengthen the connection between cricket fans and the England men’s, women’s, age-group and national disability teams. NatWest’s brand will also be emblazoned on all these England team shirts.
This unique agreement builds on NatWest’s previous commitment to supporting key cricket projects including the award-winning NatWest CricketForce, the ECB’s major volunteering initiative which attracted a record number of clubs again this year.
Tom Harrison, ECB’s Chief Executive Officer, said: “This announcement heralds an exciting new era for our relationship with NatWest and the way we promote the game. They have been one of cricket’s biggest supporters, partnering different cricket competitions and programmes for four decades.
“This will be the first time they have been our lead commercial partner; helping to support the game in all its forms, at all levels. It’s an exciting prospect and their investment will help to fuel the game.”
David Wheldon, Chief Marketing Officer at NatWest said: “Ever since we first established the NatWest Trophy in conjunction with the ECB in 1980, cricket has been ingrained in the DNA of NatWest and I am delighted that we will be re-invigorating this partnership by becoming the ECB’s first ever Principal Partner.
“There’s an immense amount to be excited about in cricketing circles at the moment, and this sponsorship means NatWest can support a sport which means so much to our customers and businesses. Through this partnership we will be able to help local communities and also celebrate success at all levels of the game. NatWest is proud to be part of the fabric and future of the game in England and Wales.”
NatWest are currently the ECB’s title sponsor for international, county and recreational cricket.