Specsavers are the title sponsors of the County Championship.
The agreement strengthens Specsavers’ relationship with county cricket as the eye-wear chain has been ECB’s Official Optometry and Hearing partner, and Principal Partner of the Association of Cricket Officials (ACO) since 2014.
The Specsavers brand currently features on clothing worn by umpires officiating in all three county competitions and on clothing worn by ACO-appointed umpires in a range of club and junior cricket competitions nationwide.
Specsavers Marketing Director Richard Holmes said: ‘“This sponsorship builds on our existing sporting pledge to help the experts to see. We’re delighted with the levels of exposure we have achieved through our existing relationship with umpires and this is a great way for us to reach out to an even bigger audience of cricket fans nationwide and be a part of one of the game’s most famous and best-loved competitions.”