Waitrose - England Team Sponsor

Waitrose are the Team Sponsor of England Cricket. The Waitrose logo features on all England teams playing and training wear.

Waitrose - winner of the Best Supermarket (Which? Customer survey) and Best Food and Grocery Retailer (Verdict Customer Satisfaction Awards) awards - currently has 350 shops in England, Scotland, Wales and the Channel Islands, including 60 convenience branches, and another 27 shops at Welcome Break locations. 

It combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. Waitrose also exports its products to 58 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose's omnichannel business includes the online grocery service,, as well as specialist online shops including for wine, and for cookware, utensils and kitchen gadgets.     

Rupert Ellwood, Head of Marketing for Waitrose, says: "During the third year as official sponsors of the England Cricket teams we've been supporting cricket in communities up and down the country and also greeting fans at our in-ground cricket hubs. 

"For us, a really important part of being a sponsor of England cricket has been encouraging cricket in local communities and experiencing first hand the passion for cricket at a grassroots level." 

Here are just a few of the activities Waitrose has taken part in this year so far:

  • Supported 1,300 ECB Club Open Days with £100 of food and drink along with volunteers from their local shops.
  • The retailer has also supported the legacy of the game through their partnership with cricket charity, Chance to Shine and their children's Cricket Camps. The one-day camps, for all abilities, gave over 800 children either the chance to try the sport for the first time or to help develop their skills. Taught by professional cricket coaches, the sessions, open to both boys and girls, will have hopefully inspired the next generation of players. Waitrose provided healthy lunches during the camps and donated £5 to the charity for every child.


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