The ECB and Skysports launched Dynamos Cricket Intros as a new multi-year initiative that tacks head-on some of the biggest barriers to participation, championing inclusion and aiming to reach children who might not ordinarily have access to cricket.
In 2021, Dynamos Cricket Intros offered training to 300 new coaches from diverse backgrounds; helping to better represent the communities they are supporting. Once trained, they went into 150 schools and 150 community centres across the UK to deliver a free multi-week course. The initiative is targeting schools predominantly in urban areas and where free school meal provision is high.
By the end of the year, over 10,000 children in 100 communities had received the full course along with a bat and ball to take home.
Look out for Dynamos Cricket Intros activity in 2022 as we continue our attempts to reach new audiences and making the game more approachable and accessible for all.