The England and Wales Cricket Board (ECB) has today announced the conclusion of its partnership with Principal Partner cinch, the UK’s largest online used car business.
Over the past four years, cinch has successfully supported England’s Men’s and Women’s and Disability squads on and off the pitch, through an exciting period of growth for the sport. cinch branding has featured on the front of England match shirts, training kit and across venues all over the UK. While off the pitch, they have provided support to ECB staff and players through their vehicle fleet as well as delivering unforgettable fan experiences to thousands over the term.
Launching in October 2020 and partnering with England Cricket just six months later, cinch has gone on to become the largest online used car business in the UK. In 2024, cinch achieved record sales and expanded further with physical locations across the UK, with stores in Birmingham, Bristol, Corby, Derby, Gatwick, Maidstone, Manchester, and Northampton.
Tony Singh, Chief Commercial Officer of the ECB, said: “cinch have been an outstanding partner to work with, and we are proud of everything we have achieved together. Their commitment to innovation mirrors the bold and dynamic approach that has defined England Cricket in recent years. We thank them for their support and wish them every success as they continue to grow.”
Avril Palmer-Lavery, founder and chairman of Constellation Automotive Group, owners of cinch added: “Partnering with England Cricket has been an important contributor in cinch’s growth to become a household name. The energy, passion, and innovation within the England setup have reflected our own values and quest to deliver faff-free motoring for consumers. We are proud of the role we have played in supporting the teams and celebrating unforgettable cricketing moments with fans.”