I’m Emily Marshall, Digital Content Producer leading England Women’s digital output across our social media channels. I’ve been part of the England Women management team for over three years, and it’s been a privilege to work in this amazingly supportive environment while showcasing our athletes to audiences around the world.
My role spans content strategy, filming, editing, and publishing, with a focus on highlighting both the hard yards our players put in and their shining personalities that make them so relatable. A key part of my work is helping shape how we present the team to our audiences, creating content that raises player profiles, strengthens fan connection, and brings more people into the sport, all of which is a true honour.
Sport has always been a huge part of my life. Growing up in a sports-mad household, it was inevitable that cricket would capture my attention. That moment came when I was 15, watching England Men play India during a family holiday. I was captivated by the intensity of the match, and the rest is history. Never ever, did I think that it would have such a profound impact on both my career and personal life.
Some of my proudest work has been producing content that gives fans a genuine authentic insight into our players. Authenticity is central to everything we create as ultimately that is what drives our fans to engage with the team. Projects such as our feature with Em Arlott discussing her experiences with ADHD in cricket, and our 2024 Road to the World Cup series, where players shared their anxieties and ambitions, allowed us to tell honest, human stories that deeply resonated with audiences. This will always be a big driver factor in my work. I want our players to come across as their natural selves, celebrating their individuality, but also showing how important it is for our team to be united and authentic in their actions, and overall I want our supporters to feel as close as possible to the team.
I’m passionate about showing that there is no single route into sport. Before joining the team, I had only ever played cricket casually, instead having played Netball my whole life. You don’t need elite sporting experience to build a career in sport—there are countless opportunities beyond the field.
Equally, I want to challenge the idea that a sports media degree is essential for success in this industry. My degree is in Geography and Town Planning, which I wouldn’t change for anything and the skills I developed there remain invaluable (I promise Mum and Dad!). What matters most is finding something you’re passionate about, saying yes to opportunities, and being willing to take chances—you never know where they might lead.