Monzo, the digital bank that’s making money work for everyone, is debuting in cricket as the new Official Banking Partner of The Hundred.
With over 15 million personal and business customers, Monzo is the UK’s largest digital bank as well as the 7th largest UK bank by customer numbers.
Throughout the competition, fans will see Monzo’s branding via the Decision Review System (DRS) on match coverage and at all eight venues. Monzo will also run fan engagement activities in stadia at selected match days, including at both The Hundred Eliminator and The Hundred Final. Additionally, from next season The Hundred Player Auction will be presented by Monzo.
The Hundred represents an expansion of Monzo’s ever-growing partnerships portfolio, which includes newly promoted Coventry City FC and The Big Feastival held in the Cotswolds.
Charlotte Ford, Senior Director of Brand, Content & Partnerships at Monzo said: “We’re excited to become the Official Banking Partner of The Hundred for the start of the competition’s new era. Monzo is proud to feature alongside the world’s leading cricketers and to join the competition’s broad and passionate fanbase. We can’t wait to introduce the magic of Monzo to the heart of The Hundred.”
Ben Bradley, Head of Commercial Partnerships, The Hundred said: “We’re delighted to welcome Monzo to The Hundred, a competition built to throw cricket’s doors open and make the game feel more accessible, inclusive and relevant to more people.
“Monzo is a brand that has challenged convention in its own sector, with a strong connection to modern, digitally engaged audiences, so there is a natural alignment with The Hundred. We’re excited to work together to bring fresh energy to the matchday experience and help take cricket to new and diverse fans across England and Wales this summer.”