Beyond the Boundary: how Initial and the ECB are helping to normalise periods in sport

Sian Walkling, Head of Marketing for Initial Washroom Hygiene UK and Ireland, shares her thoughts on how the partnership between the ECB and Initial is bringing period dignity to the world of sport.

Blog: “You can see their eyes light up when they realise cricket is a game for them, too.”

Meg Lewis, winner of the 2024 Metro Bank Champion of Girls Cricket Award for Cumbria and the recently appointed Women’s and Girls’ Development Officer for Cumbria Cricket, says female cricket has never been stronger.

Highlights | Surrey vs Northamptonshire Steelbacks | Vitality Blast 2025

Cap Presentation | Sonny Baker | ODI Debut

Watch as Jos Buttler presents Sonny Baker with his debut England ODI cap at Headingley