Vitality and ECB extend partnership with new three-year deal

Vitality add title sponsorship of the County Championship to their existing title partnerships within T20 cricket and in The Hundred.

The England and Wales Cricket Board (ECB) and Vitality have today announced the extension and expansion of their partnership for a further three years.

Today’s announcement will see health and life insurer, Vitality, continue to be the title partner of Men’s and Women’s International T20s, the T20 Blast and recreational T20 cricket, alongside it being the Official Wellness Partner of The Hundred and Test cricket. Vitality branding will continue to be on all The Hundred players’ back of shirt and training wear.

The announcement also sees the current partnership expanded, to include title sponsorship of the Vitality County Championship in 2024.

The partnership reflects Vitality’s core purpose to make people healthier and to enhance and protect their lives and further builds on the insurer’s support of cricket, with the aim of inspiring many more men and women to take up or return to the game, and promote healthy and active lifestyles at all levels.

Alex Perkins, Commercial Director at the ECB said, “We are delighted to renew our partnership with Vitality, who has provided long-standing support for cricket in England and Wales since 2013. The extension of the partnership will see Vitality deepen its commitment to the sport, whilst also continuing to raise awareness of the importance of leading healthy and active lifestyles, as Official Wellness Partner across all formats of the game. We look forward to working closely with Vitality in the years to come.”

Vitality’s CEO, Neville Koopowitz said, “We’re delighted to announce this expansion of our partnership with the ECB today, to further support cricket at all levels and increase visibility of both the men’s and women’s game.

“Through this partnership we hope to inspire many more people to play or return to the sport and think about how getting active can support them to live healthier lives, which perfectly aligns with Vitality’s core purpose”.