Ros Trinick is to join the ECB leadership team as Communications Director in the new year, leading communications strategy across the organisation to help build engagement and grow cricket’s reach.
As Communications Director, Ros will lead across public affairs, media relations, internal communications, social media and content.
She is expected to begin work at the ECB in February.
She will join from central government, where she currently holds the same position at the Department for Science, Innovation and Technology. She brings significant experience having also previously led Public Relations, Communications and UK Government work at M&C Saatchi Group.
Richard Gould, ECB Chief Executive Officer, said: “Ros is a highly respected communications leader and is passionate about cricket.
“She has a wealth of experience and expertise across different communications disciplines and public affairs, and I’m delighted she’ll be joining the ECB as we work to grow cricket’s reach and relevance.”
Ros Trinick said: “The ECB has an incredibly powerful story to tell - from the grassroots and recreational game, to the elite men’s and women’s teams inspiring the next generation.
“As a passionate fan, and huge believer in the power of sport to transform lives and communities, I couldn’t be more excited to join the ECB at such a pivotal moment for cricket.”
Biography
Ros has over 15 years’ experience working in communications across media, government relations, crisis communications and behaviour change.
She has held Director level roles at multiple agencies, including PLMR and M&C Saatchi, where she worked for more than eight years. As well as leading award-winning behaviour change campaigns, and working for major commercial clients,
Ros has extensive experience working with diverse communities and using Sport for Change.
Most recently, Ros had a leading role in the central government, as Director for Communications for the Department for Science, Innovation and Technology. In this role she led a multidisciplinary team on some of the government’s biggest growth priorities, including AI, Quantum and emerging technologies.
A long-standing cricket enthusiast, Ros became a Non-Executive Director of Surrey County Cricket Club in 2024. She will stand down before taking up the new role.