As the national governing body, the ECB exists to manage and develop every form of cricket for men and women, boys and girls, from the playground to the Test arena. We want to grow cricket and make it a game for everyone. We are not-for-profit – all our money goes into the game. And we want every pound of our income to achieve the maximum possible benefit to the game of cricket.
The figures used on this page to demonstrate this are based on the ECB’s average pre-COVID income for 2020-24 and how we planned to distribute that funding..
At the heart of cricket in this country is our ‘cricket network:’ all the organisations that help to run cricket, from First Class County Clubs and County Cricket Boards to recreational clubs and cricket’s charities. The ECB supports these organisations by giving c44% (118m) of its income directly to help support their running costs, improve their facilities and generally grow cricket. Of this, £109m is distributed as annual payments, including biddable funds, and a further £9m represents services we directly purchase from the network, such as buying tickets and advertising.
A further 14% (£38m) of our income is spent by the ECB to support the running and growth of cricket from the grassroots up. This is through a combination of: activity that is more efficient to deliver centrally on behalf of the network (e.g. ticketing insurance for FCCs, digital scoring apps for league cricket, and the umpires for county cricket); activities that an NGB is expected to run on behalf of the game (e.g. safeguarding, anti-doping and anti-corruption); and activities that we deliver in partnership with the network (e.g. county age group programmes, coaching and official courses, and running national programmes to grow the game such as All Stars, Dynamos and the new schools strategy).
Successful England teams are a key part of inspiring people to get involved in cricket. The reaction to winning the ICC Women’s World Cup in 2017 and the ICC Men’s World Cup in 2019 demonstrated how they can captivate the nation.
Elite cricket is highly competitive, and the difference between success and failure can be marginal. That’s why 14% (£38m) of the ECB’s income is spent on our England Men’s, Women’s and Disability teams, including player salaries, support teams, tour costs, training facilities and technology so they can succeed and inspire a new generation.
The Hundred is a new tournament which will benefit all of cricket by helping to reach new, diverse, audiences and grow the game, not least through helping to drive national programmes. We will invest £39m per year to deliver the tournament, but it will make £10m profits from year one.
The following breakdown shows where the ECB gets its money from and how it distributes this to the wider game. Our goal is to grow cricket and support the whole network while running successful England teams and an efficient organisation.
Money coming in
In a typical year, the ECB’s income of £273m is derived from:
- Broadcast rights deals
- Sponsorship from commercial partners
- ICC distributions
- ECB share of England ticket sales
- The Hundred ticket sales
- Other income including participation programmes, coaching courses and Sport England
Money going out
Money paid directly to cricket organisations
The ECB gives c44% (£118m) of its income to the county and recreational game in the form of direct payments:
I. Direct annual payments of £109m to:
- First-Class Counties
- County Cricket Boards
- Chance to Shine for schools’ cricket
- Lord’s Taverners for disability cricket
- Women’s Elite domestic teams
- Professional Cricketers Association (PCA) for player support
- National County Cricket clubs
- Biddable funds to improve facilities, infrastructure or engage local communities
II. Money (£9m) paid to network partners for purchased services
Core spending which supports the running and growth of cricket across the network
14% (£38m) of the ECB’s income goes towards the running and growth of cricket from the grassroots up. We invest this money both through working with the game to deliver key Inspiring Generations growth activities (e.g. national programmes like the new Schools’ Strategy, the South Asian Action Plan or digital tools) and through the delivery of activities that benefit the network but are simplest or most efficient to deliver centrally (e.g. safeguarding or insurance).
14% (£38m) of the ECB’s income is spent running trophy-winning Men’s, Women’s and Disability England teams which inspire children and adults to get involved in cricket.
The Hundred will launch in 2021 and aims to broaden cricket’s appeal. It will bring in £50m of revenue to the ECB and cost £39m per year, therefore profitable from its first year. It will return an investment of £10m of which the ECB will use to reinvest into the game directly or indirectly.
Central ECB activity
The final 14% (£40m) of the ECB’s income is spent running an efficient and effective organisation that can ensure cricket is a leading sport in the UK, for example:
- ‘Keeping the lights’ on running costs e.g. rent, IT systems
- Core budgets for central departments
- Central ECB salaries (e.g. finance, legal, safeguarding teams)