Creating Welcoming Environments

Developed as part of a range of ECB initiatives aimed at making cricket a game for everyone, the ECB’s ‘Inspiring Generations’ Strategy is a five-year strategic plan which aims to connect communities and inspire current and future generations through cricket activity. 

Our strategy has adapted to reflect the impact of COVID-19 and we are looking to future-proof the game and its facilities. 

Why create a welcoming environment?

Creating an environment in which everyone using and visiting a cricket club feels welcome is beneficial to your club on many levels.

It creates an inclusive environment


All cricket clubs should aim to allow everyone to participate equally and confidently at whatever level they choose.

It promotes female participation


It’s an exciting time for women’s sport, with the profile of elite sportswomen at an all time high, women and girls becoming more active.

It encourages physical activity


The physical, emotional and social benefits of sport and physical activity are well documented.

It helps your club to grow


Encouraging more people to get involved in recreational cricket will help in creating a more sustainable future for your club.