The sixth season of The Hundred saw well over half a million people attending games as both the broadcast audience and digital channels enjoyed significant growth.
The total number of tickets sold and issued was 550k, the third-highest campaign of The Hundred and the highest of the competitions that don’t follow major England Men’s series.
The growth in average broadcast audience on Sky Sports and BBC was 7.5%.
As in previous years, the demographics of fans attending The Hundred has continued to be really strong – with 22% of tickets for junior fans (U16), 40% for families and 28% for women.
Fans across England and Wales were treated to world class cricket and entertainment, with three new record attendances. It brings the number of fans who have attended The Hundred in its six years to over 3 million.
The benefits of The Hundred on cricket in England and Wales stretch beyond the £500m raised by private investment last year, with KP Snacks. Official Partner of The Hundred, installing 119 cricket pitches for grassroots community use across the country.
Managing Director of The Hundred, Vikram Banerjee said: "Our mission when we launched The Hundred in 2021 was to throw cricket's doors open to everyone and we're doing just that – in stands, on television and online. We’re absolutely delighted with the help of the new team owners to be able to continue to grow the competition.
“I’ve been at almost every game this season and there’s been so much to enjoy. The players are watching all of the other games, which is not always the case in a franchise tournament, and they all talk about how much they love The Hundred.
“The cricket itself is unbelievable. We’ve had nearly 600 sixes, and when you factor in the fact there’s 14 bowlers bowling over 88mph in the men’s competition that’s no mean feat. There have been plenty of highlights: Tim David’s catch, SunRisers Leeds’ 450-run game, Phoebe Litchfield’s brilliance, Dewald Brevis’s no-look sixes, Overton v Overton!
“The Hundred is fast becoming the unmissable event of the summer. I’ve loved seeing families in their team kit travelling to and from games. I think if you’re at these games, watching this cricket, and seeing these crowds, it’s hard not to be impressed and excited and I’m already looking forward to next year.”