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  • South Asian Action Plan4m

    ECB to recruit 2,000 South Asian female mentors

    ECB today announced £1.2 million in funding from the National Lottery awarded by Sport England to develop a network of 2,000 female role models to inspire the next generation of cricketers.

    ECB to recruit 2,000 South Asian female mentors
    South Asian Action Plan

    Amna Rafiq (left) has been influential in introducing scores of girls and women to cricket

    England and Wales Cricket Board (ECB) today celebrated the progress already achieved via the South Asian Action Plan as it announced £1.2 million in funding to develop a network of 2,000 female role models. The grant from the National Lottery awarded by Sport England, will be used to retain, develop and expand cricket’s female volunteer network.

    The new volunteer ‘activators’ will combine coaching and mentoring to inspire and support the next generation of cricketers.

    They will support the delivery of All Stars Cricket, ECB’s entry-level-cricket programme for five to eight year olds, in seven cities and act as role models, showing young people the positive part that cricket can play in their lives.

    The ambition to expand the female coaching network was one of the 11 key measures outlined in the ECB’s South Asian Action Plan, launched in May to transform the way cricket engages with British South Asian communities.

    Thirty per cent of people surveyed during the consultation process for the plan said that more female coaches would encourage more South Asian women and girls to play the game.

    The funding was celebrated at a special community event in Leicester today, with former champion England off spinner Graeme Swann, his Strictly partner Oti Mabuse, former leading England Women’s bowler Isa Guha and local school children from Coleman Primary School and Al Aqsa School all taking part in an All Stars Cricket session hosted by Leicestershire Community Engagement Officer, Amna Rafiq.

    The Strictly stars joined women from around Leicester in a women’s cricket and Bollywood dance session, a fun-filled, 90-minute fitness session which combines cricket Bollywood dance routines with cricketing skills.

    Leicester County Cricket Club Community Engagement Officer Amna Rafiq commented: “For me, growing up and getting into cricket, it wasn’t just about enjoying playing the game – which was important, it was the fact that I wanted to see women who looked like me and understood my heritage. I was fortunate that the mentors I had around me all understood my background and knew how to help develop my self-confidence and social skills.

    “As a result of my own experiences, I’m incredibly passionate about this Action Plan and I know it’s already making a difference to the girls and young women that are involved in the programmes that I help run in Leicester. I’m working hard to ensure that I carry on the same style of mentoring for all the girls I’m working with. It’s all about encouraging them to get active, learn different skills and make new friends in a supportive and fun environment.”

    The new volunteers will work in seven cities (Birmingham, Bradford, London, Leeds, Leicester Manchester and Nottingham) with a high South Asian population.

    How is this pioneering coach inspiring the next generation of women cricketers?

    After Amna Rafiq found barriers to playing cricket, she decided to do something about it. Here is her inspiring story, supported by NatWest.

    Additional progress on the South Asian Action Plan includes:

    • Leyton Cricket Club in East London being chosen as the first pilot venue for the new Urban Cricket Centres, purpose-built sites specifically designed to provide cricket in urban areas
    • The installation of 58 non-turf pitches and renovation of 14 turf pitches in 2018 in Core Cities
    • The ECB T20 City Cuphas expanded to reach 16 cities

    ECB Non-Executive Director Lord Kamlesh Patel said: “When we launched the Action Plan six months ago, we knew that there was a lot of hard work to be done and that a lot of people within the British South Asian community were counting on us to deliver on our promises.

    “I’m pleased to say that in a relatively short space of time, progress has been made in a range of different areas including identifying our first Urban Cricket Centre and commissioning and installing 58 non-turf pitches. Today’s announcement of funding from Sport England shows that we are in a great position to deliver on another element of our plan.

    He continued: “Of course there is still much to be done, however, by working closely with our key partners such as Sport England, SpringBoard, the British Asian Trust and the National Asian Cricket Council, we’re confident we will be able to ensure that cricket remains diverse and welcoming for all sections of the community.”

    Jenny Betteridge, Sport England’s Strategic Lead for Volunteering, said: “We know that if you consistently don’t see people like you volunteering in sport and physical activity it is very difficult to think of that sport as something for you. That’s why attracting those who don’t normally volunteer has the potential to change the face of community sport across the country.

    “We are delighted to award National Lottery funding to this important project working alongside the British South Asian communities to inspire women to get involved and hopefully go on to become leaders in cricket.  

    “Not only do projects like this make volunteering and community sport more inclusive, they also directly benefit those giving their time by improving their mental and physical health, enabling them to meet new people, make friends and develop new skills.”

    Former England Women’s cricketer Isa Guha said: “Coming up through the ranks of cricket as a woman of South Asian heritage, I’m acutely aware of the importance of attracting young girls from a diverse range of backgrounds to play our great game.

    “Not only do we need to create new ways of interacting with these girls, such as the local Bolly Cric-Hit programme that’s been so successful in Leicester, we also need to invest in attracting women into coaching and facilitator roles to help train and nurture the next generation of stars. This funding from Sport England will go a long way towards helping us achieve this goal.”

    If you’re interested in applying for one of our new roles, find out more about the City Programme Manager and City Programme Executive opportunities. 

    If you would like to get involved in volunteering in your community or to find out more about the Action Plan, please visit www.ecb.co.uk/south-asian-action-plan

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Privacy Policy

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This website is operated by England and Wales Cricket Board Limited (the ECB) as part of its network of sites and subsites (together, the ECB Websites). 

The ECB and what it does

The ECB is the governing body for cricket in England and Wales and is responsible for the growth and participation in cricket from grass roots level all the way through to the professional game and is behind a number of initiatives to help fans get involved including:

Cricket World Cup 2019.  The ECB is the Local Organising Committee for the event run on behalf of the International Cricket Council (ICC) the world governing body for cricket - FIND OUT MORE

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Unless stated otherwise, the ECB is the data controller in respect of all personal data collected on the ECB Websites which means that we are responsible for ensuring that we do so in full compliance with data protection and all other related privacy laws. 

This Privacy Policy explains what information is collected about you, how it is used, and the steps taken to ensure that it is kept secure. We also explain your rights and how to contact us.

Additional privacy information

Additional privacy terms, which form part of this Privacy Policy, apply to personal data and use of, certain ECB Websites and services. Please click on the relevant link(s) below to view the additional terms: 

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If you are under 13, we will normally only send newsletters and offers and opportunities to you if your parent or guardian has given consent to them being sent.  Your parents / guardians 13 can change their mind at any time (see ‘Newsletters, Offers and Opportunities’ below).

VIEW OUR CHILD-FRIENDLY PRIVACY POLICY.

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  • feedback and survey responses we receive from you and others

Where we obtain information

In most cases we will obtain information directly from you (or from someone who requests goods or services for you on your behalf) or the device you use to communicate with us.  The information will be obtained through ECB Websites, telephone conversations, emails and written and verbal communications (including blogs and social media interactions) and from records of the goods and services provided to you.  Some of this information may be obtained from the service providers we use such as ticket operators.

We may supplement the information that you provide with other information that we obtain from our dealings with you (such as tickets you have purchased, newsletters you have subscribed to, events you or someone you book for have attended, achievements in cricket and details from other ECB services you have signed up for, use or have used such as Play-Cricket and We Are England Supporters) or which we receive from other organisations, such as other cricket organisations, sponsors or commercial partners.

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IP addresses

In order to understand how users use ECB Websites and our services and the things they are interested in, we may collect your Internet Protocol addresses (also known as IP addresses).  Your IP address is a unique address that computer devices (such as PCs, tablets and smartphones) use to identify themselves and in order to communicate with other devices in the network.

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In common with many other website operators, we may use standard technology called 'cookies' on ECB Websites. Cookies are small pieces of information that are stored by your browser on your computer's hard drive and they are used to record how you navigate ECB Websites on each visit.

Our cookies are used to enable us to develop ECB Websites and to enable you to properly navigate it.  We use cookies to collect personal information to enable us to reflect our users interests and by noting who has seen which pages, properties and advertisements (including ‘click throughs’ from emails), how frequently particular pages are visited and to enable us to determine the most popular areas of ECB Websites. We may use cookies to enrich your experience of using ECB Websites by allowing us to tailor what you see to what we have learned about your preferences during your visits to our sites.  Sometimes we may use services of third parties and they may use cookies on our behalf in order to provide their services.

The cookies we use can be found here SHOW ME THE COOKIES   

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Occasionally, we may use digital tracking (usually in a cookie) on ECB Websites or in emails we send to you.  We use these to ensure you receive appropriate information and do not receive multiple communications about the same thing (such as ticketing offers) from different cricket related organisations. 

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If you stop cookies, this will normally stop any tracking from the website. Where we plan to use tracking technology, we will ask for your consent.

PLEASE NOTE, IF YOU DO NOT ALLOW US TO USE TRACKING TECHNOLOGY, YOU MAY RECEIVE COMMUNICATIONS THAT ARE OF LESS INTEREST TO YOU OR FROM ALL OF THOSE ORGANISATIONS THAT ARE INVOLVED IN PUTTING ON AN EVENT

How we will use your information

All personal information that we obtain about you and/or any other person whose details you provide will be recorded, used, and protected by us in accordance with current data protection legislation, our TERMS OF USE for the relevant ECB Website and any other terms and conditions that are relevant to the goods or services you request and this Privacy Policy. We will primarily use the personal information for:

  • for registration and general administration (including verification and security checking), creating and administering login credentials and access controls for online services
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  • to ensure a safe environment for the enjoyment of cricket events and activities
  • for record keeping purposes
  • market research. to carry out market research so that we can improve the goods and services we offer
  • service development. for research purposes and to enable us to understand requirements and develop cricket related services
  • social inclusion. to keep under review equal opportunities within cricket or ethnicity information to enable us to monitor and ensure compliance with anti-discrimination policies or to comply with our obligations to Sport England
  • to track and analyse activity on ECB Websites and to understand the interests and views of fans and customers
  • getting to know you. to create an individual profile for you so that we can enhance your user experience, to understand and respect your preferences and to provide newsletters and details of relevant offers and opportunities where you have agreed to receive them

Consent and lawful processing of personal data

The legal basis for the collection and processing of your personal data is:

  • for administration and service delivery: that it is necessary to fulfil the contract that you are going to enter into or have entered into with us
  • for dealing with medical needs: that you have given your explicit consent or, in serious cases that it is in your vital interests to help you
  • for direct marketing: that you have given your consent
  • for equality and inclusion: that you have given your explicit consent by answering the question
  • in all other cases: that it is necessary for our legitimate interests which are to encourage participation in cricket and this does not prejudice or harm your rights and freedoms

Disclosing your personal information

In order to provide our products and services, we may, occasionally, appoint other organisations to carry out some of the processing activities on our behalf. These may include, for example, technology hosts, printing companies and mailing houses. In these circumstances, we will ensure that personal information is properly protected and that it is only used in accordance with this Privacy Policy.

We may pass relevant personal information to match venues, First Class Cricket Counties, County Cricket Boards, Clubs and Leagues for cricket administration and research purposes where we believe this is appropriate to the service you require or to enable them to understand player, fan and customer activity and to develop cricket related services. 

Use of your personal information at events

In order to provide and administer events, we will provide relevant details to those running and specific sessions you attend.  We will also use your information to ensure compliance with Ground Regulations (where appropriate) and to make any required security checks in order to ensure a safe environment for you and others to enjoy cricket.

Payment information

The payment card information you provide will only be available to the payment provider.  This will not be available to the ECB.

Cricket organisations

As the national governing body for cricket, the ECB has relationships with other cricket related organisations such as First Class Cricket Counties, County Cricket Boards, cricket clubs and cricket leagues (each a Cricket Organisation) and some of the goods and services available on or through ECB Websites are provided by those Cricket Organisations. Each Cricket Organisation has its own privacy practices and you should check that you are satisfied with them before you provide any personal information to them. 

You can view an up-to-date list of CRICKET ORGANISATIONS by clicking the link.

ECB partner programme

The ECB, CRICKET ORGANISATIONS and ECB SPONSORS & PARTNERS would like to contact you and/or any person whose information you provide to us to invite you to enjoy other products and services (where you have agreed to us sending an invitation), to provide newsletters and to tell you and/or them about offers and opportunities that are available and about a range of other initiatives in a number of ways, including by post, text message, email or, for relevant services, push notification, personalised on-screen messages and social media.   Details of how to opt-in to or opt-out of receiving newsletters and details of offers are on relevant pages of the ECB Websites, in relevant forms you complete and/or in the electronic message you receive.  

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You and any other person whose information you have provided to us can change your/their mind about whether you wish to receive details of offers and opportunities at any time by using any of the methods shown below (see the section ‘How to contact us’ below) or by following the instructions with each offer you/they receive.

Security

We take the security of personal information seriously.  We employ security technology, including firewalls, and Secure Socket Layers to safeguard information and have procedures in place to ensure that our paper and computer systems and databases are protected against unauthorised disclosure, use, loss and damage.

We only use third party service providers where we are satisfied that they provide adequate security for your personal data.

Monitoring

We may monitor or record telephone calls for security purposes and to improve the quality of the services we provide to you.

Data retention

We will normally keep your personal data for two years unless we say otherwise in the privacy notice you are given. If, after this point, you have not taken up any further services, we will keep only minimal personal data about goods or services you have had from us, an outline of any incidents and details of any preferences or consents.

Use of your information outside of Europe

Unless we say otherwise in the privacy notice you are given, we do not transfer personal data outside of the United Kingdom or the European Economic Area other than, potentially, to a few of our service providers based in the United States. Wherever we transfer your personal data outside of the European Economic Area, we will take proper steps to ensure that it is protected in accordance with this Privacy Policy and applicable privacy laws.

If you provide any information to us in relation to tickets or other services for the Cricket World Cup 2019, we may provide details to the International Cricket Council (ICC), which is based in Dubai.  We will, of course, ensure that your information is transferred securely and in accordance with applicable privacy laws.

Changes to this privacy policy

Privacy laws and practice are constantly developing and we aim to meet high standards.  Our policies and procedures are, therefore, under continual review. We may, from time to time, update our security and privacy policies.  If we want to make any significant changes in how we will use your personal data we will contact you directly and, if required, seek your consent.

 We will ensure ECB Websites have our most up to date policy and suggest that you visit our privacy pages periodically to review our latest version.

Updating and correcting information

You may update or correct your personal information online in relevant membership areas or by contacting us in writing or by email (see the section ‘How to contact us’ below). Please include your name, address and/or email address when you contact us as this helps us to ensure that we accept amendments only from the correct person. We encourage you to promptly update your personal information if it changes.  

If you are providing updates or corrections about another person, we may require you to provide us with proof that you are authorised to provide that information to us.

Your rights

You have a number of legal rights in respect of your personal data.  These include: 

  • The right to receive a copy of the personal data that we hold about you. The same right applies to any other person whose personal data you provide to us.  We will require proof of identity and proof of authority if the request comes from someone other than the person whose data we are asked to provide.  This will ensure we only provide information to the correct person.  We normally expect to respond to requests within 28 days of receiving them.
  • withdraw consent to direct marketing. You can exercise this right at any time and can update your preferences yourself or ask us to do it for you.  See section ‘Updating and correcting your personal data’ above for details.
  • withdraw consent to other processing. Where the only legal basis for our processing your personal data is that we have your consent to do so, you may withdraw your consent to that processing at any time and we will have to stop processing your personal data.  Please note, this will only affect a new activity and does not mean that processing carried out before you withdrew your consent is unlawful.
  • If you consider any of your personal data is inaccurate, you can correct it yourself or ask us to do it for you (see section ‘Updating and correcting your personal data’ above for details).
  • In limited circumstances you may be able to require us to restrict our processing of your personal data.  For example, if you consider what we hold is inaccurate and we disagree, the processing may be restricted until the accuracy has been verified
  • In some circumstances, for example, where we have no legal basis for retaining your personal data, you may be entitled to require us to delete your personal data
  • Where our processing is based on it being in our legitimate interests, your rights and freedoms, based of your particular situation, may enable you to object to our processing
  • Where you have provided personal data to us electronically, you may be entitled to require us to provide that data to you electronically or to transmit it to another organisation.

How to contact us

Mail

Privacy Officer

England and Wales Cricket Board Limited

Lord’s Cricket Ground

London

NW8 8QZ

Phone 

0207 432 1200

Privacy officer

privacy@ecb.co.uk

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